Aftermarket Connex

I designed this logo for an automotive service offered by the client. The logo had to reflect the automotive nature of the service as well as the connectivity feature that it provides. I used a road to reflect the automotive aspect and receding circles to reflect 'cyberspace'. Although very subtle, the first letters of the product's title are also displayed in this piece. The roadway can be seen as a stylized "A" while the circles create a "C" in their negative spaces.